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Performance Marketing Expert

I Turn Ad Spend
Into Revenue

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Bibek Kumar Shrestha — pixel art portrait

Performance Marketing
That Actually Performs

I've spent over a decade mastering the art and science of paid media. From managing multi-million dollar budgets for financial institutions to scaling e-commerce brands, I know what it takes to make every dollar count.

My approach is simple: combine data-driven insights with creative strategy to build campaigns that don't just look good — they perform. Whether it's Meta, Google, LinkedIn, TikTok, or emerging platforms, I've got the experience to navigate the ever-changing digital landscape.

These days, you'll find me in Perth, WA, helping brands cut through the noise and connect with their audiences in meaningful ways.

My Toolkit

The platforms, technologies, and skills I use to drive results

Advertising Platforms

Meta & Instagram Google Ads LinkedIn Ads TikTok Snapchat StackAdapt

Tech Stack

Braze Datorama Marin Software Google Analytics 4 Google Tag Manager HubSpot

Core Strengths

ROI Optimization Audience Strategy A/B Testing Performance Analysis Budget Management

Industry Experience

Finance & Banking Healthcare E-commerce Insurance Automotive

My Journey

From SEO specialist to performance marketing expert

2025 — Present Perth, WA

Upstairs

Digital Media Buyer

  • Designing and executing media strategies that deliver measurable ROI for diverse client portfolios
  • Using real-time data to optimize campaigns, improve targeting, and drive better conversion rates
  • Spotting trends early and scaling what works while cutting what doesn't
  • Working closely with creative teams to ensure ads resonate with target audiences
2022 — 2025 Los Angeles, CA

RAIN

Senior Digital Marketing Account Manager

  • Orchestrated multi-channel campaigns from concept to execution, managing substantial advertising budgets
  • Partnered with leadership to shape digital strategy and deliver against ambitious growth targets
  • Built comprehensive performance reports that informed strategic decisions and budget allocations
  • Became the go-to person for troubleshooting complex campaign challenges
2017 — 2022 Kathmandu, Nepal

ANS Creation Pvt. Ltd

Digital Marketing Manager

  • Built and led a high-performing marketing team that delivered results for Nepal's biggest brands
  • Oversaw campaigns for industry leaders like Toyota Nepal, Acer, Nepal Life Insurance, and Proton Cars
  • Leveraged analytics to continuously refine strategies and maximize campaign effectiveness
  • Expanded skills into video production, managing content for major events
2017 — 2020 Kathmandu, Nepal

Up Hawk Pvt. Ltd.

Co-Founder & Digital Marketing Manager

  • Co-founded a digital agency from scratch and grew it into a trusted partner for local brands
  • Spearheaded paid media initiatives across search, display, and social platforms
  • Stayed ahead of the curve by implementing emerging technologies and advertising innovations
2012 — 2017 Kathmandu, Nepal

Early Career

SEO & Digital Marketing Specialist

  • Cut my teeth in digital marketing through various roles at Proweb Technology, Pixel Design, and Seo Services Nepal
  • Led SEO teams and delivered consistent organic growth for client websites
  • Mastered the technical foundations that still inform my paid media strategies today

Certifications

Meta Certified Paid Media Specialist

Official certification in Facebook and Instagram advertising platforms and best practices

Google Ads Display Certification

Proven expertise in creating and optimizing Google Display Network campaigns

Digital Marketing Fundamentals

Comprehensive foundation in digital marketing principles and strategies

Ready to Scale
Your Campaigns?

Have a project in mind or want to discuss how I can help grow your brand? Drop me a message and I'll get back to you within 24 hours.

Message Sent!

Thanks for reaching out. I'll get back to you within 24 hours.